The Java-based Reactor 6.0 is also Oak Grove's first foray into enterprise sales, after six years of working behind the scenes to offer workflow automation, business process integration and Web services orchestration software for ISVs (define).

The technology, now in beta until the end of July, was first developed at the NASA Jet Propulsion Laboratory.

The biggest improvement to the Calabasas, Calif.-based company's product is the inclusion of business process automation across .NET (define) and J2EE (define) environments, as well as necessary enterprise tools like clustering, load balancing and automatic failover.

"One of the realities that large corporations face is that they've got some applications based on .NET and some on Java, and would like to operate work flows or business processes that span those applications," he said. "To our knowledge, we're the only one that does it."

With Reactor 6.0, officials said customers can "seamlessly blend manual activities, automated tasks and Web services to form cohesive end-to-end business process."

Prior to its latest release, Oak Grove was largely a behind-the-scenes player, licensing its BPM software to companies like Sybase and Plumtree, who in turn bundled the software into their own offerings.

Last year, while the company was setting up a reseller network around the world in order to license more of its embedded software, Ames was already turning his attention toward a stand-alone product.

"The enterprises started coming after us and we realized that we were starting to compete for that business and winning that business," he said. From there, the company began to optimize its product for that market. "Our ISV partners are taking it very well; in all cases our ISVs have built an application that is specifically targeted at a particular business function or industry."


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